That both your own content and paid

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Other content . From an advertising perspective, its important content have a consistent aesthetic and are indistinguishable from one another. This means that filters, colors, or compositions across regular and sponsored posts should look the same, creating a unified brand feel and being part of a unified Instagram promotion strategy . An example of uniformity of style and design when promoting a brand on Instagram If you are designing a series of ads that have a common theme or concept, try to maintain consistency between them through similar composition or placement of copy,.

As shown in the image below. Serif font is used in all three ads to create a sense australia telegram number of reliability and sophistication that fits the brand perfectly. Working with fonts and finding a suitable option is not an easy task, which can be solved independently, with the help of specialists or with the help of various services. If your business is very active on Instagram, then special platforms are a great opportunity to optimize the process with the help of templates and quick selections, as well as increase the effectiveness of advertising on Instagram. The author of the article recommends.

His service Content Creator , where you can work with such fonts as Gentium Basic, Libertinage, Cinzel and many other useful fonts comment from the business agency kuko. An example of uniformity of fonts and general style when promoting a brand on Instagram 7. Go easy on the text Since Instagram is primarily a social network for posting photos, it is not surprising that the main focus of advertising is on the image, and the caption, as a secondary element, is located below. However, if you want to stand out, emphasize a particular idea or call to action to purchase.