Evaluate and convert with lead scoring

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Nourish your contacts
The process through which you can strengthen the bond between a lead and your company is called lead nurturing . It is a set of actions that must be done to accompany your potential customer to the final stage of purchase. One of the most effective strategies to achieve this goal is email marketing, which combined with marketing automation , can lead to excellent results.

But be careful not to abuse it: you don't want to bombard the lead with spam emails in the hope of exhausting him!

It is necessary to establish a strategy, analyzing the pages he has denmark whatsapp resource visited and proposing only content aimed at satisfying his needs . In this way, following the lead step by step, you can increase his score and make him advance in the sales funnel.

This name indicates a useful technique for assigning a score to each lead .

But why is it necessary to do this ? Because in this way you can establish at what point in the buyer's journey a lead is. In this way you can more easily choose the one who is closest to completing the purchase of your product or service ( qualified lead ), to make him become your customer.

For example, if a lead visits your site frequently and opens the emails you send, they are more likely to take the decisive step of purchasing.

Find out all about lead scoring in our dedicated article

Conclusions
In this article we have explained what a lead is and what is needed to create a lead generation strategy . But also what to do to cultivate a bond of trust between him and your company.

However, there are still many other aspects to explore and many effective tools and strategies for a lead generation campaign to describe.

If you are interested in learning more about this topic and understanding how to be contacted by customers interested in your company, do not hesitate to contact us .