How to increase online sales

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Six recommendations for an online strategy that reflects business profitability.

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PERU21 Editorial
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Low costs on the Internet have led to more and more businesses being created on this platform; however, despite their creative and interactive presentations, not all of them manage to capture the interest of consumers.
According to Javier Paredes, managing director of Nativos Digitales, the number of unique users in Peru has increased by 15% in the last 12 months. This creates indonesia number screening more opportunities, but how can we motivate them to make commercial transactions?
The goal should not only be to get visitors to the brand's website, says the expert. There must be a defined strategy and efficient tactical execution. Here are six recommendations to get started:
1. Optimize your content. Develop attractive texts, graphics and audiovisual material related to your product or service category and brand, which will satisfy the interest of your current and potential customers through queries on Google search engines.
2. Strengthen your commercial content. Create a design, structure and message that leads the consumer to visually identify with the brand, find the content easily and connect with its attributes.
3. Make it easy. Include texts that encourage conversion (from potential buyers to customers), such as: "Buy here" or "Sign up now."
If you have to fill out a form on the web, only enter the necessary data and ask for the fewest number of steps possible to avoid abandoning the commercial transaction.
4. Generate virality. Provide visible and impactful tools to share content on social networks that are relevant to users.
Clearly display representative icons for each of these networks with a message that says, "Share on Facebook" or "Tweet it."
5. Reach mobile devices. To maximize your capabilities, your site must be mobile-friendly. The design needs to be simple, clean, and with lightweight programming code that allows for fast app loading and easy navigation.
6. Use remarketing. Reach out to customers who have shown interest in your brand. Also contact those who have abandoned a purchase process and find out why.