When you are asked about your favorite candy or what toys you had, a myriad of memories and emotions from when you were little come to mind. It is precisely during childhood that personalities are forged, and if something impacts during that period of life, I assure you that it can last forever. Hence the importance of market research on children; and brands are always concerned about satisfying the little ones in the home, who in the future will be buyers of their products or services.
Surely when you were a child you cried because they didn't buy you what you wanted: a toy, a candy, for example. Those tears weren't out of place, you were simply showing a feeling, in this case sadness or anger for not having what you wanted, but also immense joy when you enjoyed that candy that was your favorite or that toy that you were eagerly waiting to have. Customer experience is experience !
I assure you that if you do a little test among your office colleagues, and they start talking about the commercials from when they were kids, great memories, laughter and anecdotes will come to mind.
And when we are children we are subject to a great amount of stimuli from brands, which undoubtedly remain ingrained in our minds. Market research on children will undoubtedly help us to better understand this important audience.
We have probably seen advertisements that we consider inappropriate chile phone number for children but that include these little characters in their ads. Certainly, the brands that do this are investing, because they know that in a few years, they will be the ones who will buy and use their product or service, and they are already creating a type of experience in them that will have a positive or negative impact from childhood to adulthood.
You may be interested in reading: The magic of generating an authentic Customer Experience .
Small big consumers
Children not only make demands, they also influence the purchases of parents who are carried away by the joy of seeing their son or daughter happy. Although they often do not realize how this affects their decisions.
Without a doubt, in the not too distant future, all of these children will be our target audience. However, despite their young age, they can be as demanding or even more demanding than an adult. Satisfying them requires a special effort that is made easier by carrying out market research, for example through surveys for boys and girls .
We must not forget that their preferences also change as the years go by, so we must provide support throughout these first years of life, be present, make an impact, and try to turn them into future buyers.
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