Have you had bad experiences administering long surveys? What results have you obtained? Did you have incomplete surveys, or participants who refused to answer because they did not have enough time? Time is money, we live in a very fast-paced time, with many activities to do, so if a survey takes more than 10 or 15 minutes to complete, it could become a failure for our research.
A good practice for approaching customers is to avoid long surveys. Although the market is increasingly larger and more complex, and we need to know more information to help us understand customer behavior, we should not focus on making tedious surveys that bore respondents.
I invite you to read: Create a successful survey in 7 steps .
Another disadvantage of long surveys is that they are not mobile-friendly, and we know that people nowadays prefer to answer online surveys from a cell phone or tablet. A long survey on these types of devices can bring cambodia phone number various problems, such as the fact that the content takes a long time to load, or that they have to access several windows to be able to answer all the questions in the survey. Keep in mind that making a clear, simple, attractive survey with the exact questions to obtain the information for your research is the best way to have the desired results. Otherwise, you may find yourself with inaccurate information derived from people who answered incorrectly because they did not fully understand the questions, had doubts, or answered without reading the survey due to lack of interest.
I am sharing with you this guide of good practices to create entertaining surveys .
Avoid long surveys
A large percentage of survey abandonment occurs due to the use of long surveys that only tire and confuse participants. Therefore, before launching a survey you can do a test with a small group of people to measure times, detect if any question is confusing or if they have any doubts. A survey will solve many problems, so do it correctly to get better results.
The type of questions you use in your survey also affects its size. Some types of questions are easier to answer, or take less time to complete. Choose the right one for your project and one that will provide you with relevant information.
I recommend you read: Types of questions for your online survey, choose the ideal one for each occasion .
Our customers may agree to answer a survey for a variety of reasons: for an incentive, because they like to share opinions and be heard, because they want to learn about the products or services you offer, they want to give new ideas or simply to pass the time.
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