Managing the marketing plan:

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What skills make up optimal sales training?
At Cursos Femxa we think of the salesperson as a flexible worker who handles multiple tools and moves with ease between the areas that define the relationship with the client. To complete the training of this professional profile, we recommend acquiring the following skills:



Learn about support tools:
Optimizing management processes is a key objective for the commercial organization. Monitoring sales (and post-sales) activities and customer loyalty must be carried out using agile work processes and with the support of technological tools to support commercial management.

Some of these tools, which are essential today, are CRM (Customer Relationship Manager) to implement relational marketing strategies on its basis.

Others of them affect the development of content marketing and its dissemination: blogs, social networks, content syndication, podcasting... They are tools through which we communicate the virtues of our products and keep the audience informed of all the news and updates of a product portfolio.



The marketing plan is the basic tool that determines how a product, range or service is marketed. It should define many of the basic aspects that make up the characteristics of the final product, but for the training of a salesperson it must involve identifying the origin of all its attributes, and therefore, how it will be marketed.

In addition to basic marketing united kingdom phone data concepts, sales training should focus on knowledge of online promotional tools and the operation of an effective commercial website.



Customer Service:
For a company to achieve commercial success, it is essential that its customers feel supported and well looked after. Sales training must therefore include learning how to manage a customer portfolio efficiently. This includes both the relationship and treatment of consumers and a professional handling of complaints and claims.

The following are therefore basic concepts to internalize:

Communication, customer behavior, and resolving difficult situations
Knowledge of consumer protection institutions and services
“Commercial awareness” which involves conceiving the relationship with the client from a commercial perspective