Successful companies always have a strong why in mind, conceived by the founder and embraced by the organization: Steve Jobs with Apple, Page & Brin with Google, Gates with Microsoft and Michele Ferrero with Ferrero, Schulz with Starbucks.
company_exists
The brain works with two parts, the rational (neocortex) and the emotional (limbic system): the disconnection between these 2 parts of the brain makes it difficult to transform feelings into words; that's brazil telegram phone number list to activate the emotional part you need a real WHY! Which must be clear to all collaborators! If the why guides all the actions of the people in a team, then the company can change entire sectors on a global scale, as happened for the companies mentioned above.
Do business with people who believe in your same why and work with passion to achieve it. I worked with Giovanni and Michele Ferrero for years and I understood that passion is contagious . Today, after many years, I understood that all of Michele Ferrero's decisions had a solid compass behind them that guided them: knowing why his company had to be in the market . The generational transition and the change of management put this clarity of intent at risk.
Ferrero_Rocher
Don't confuse the Why with the company mission . 95% of company missions on websites are the same, banal, long, boring, copied and never explain the why in a nutshell. In short, company missions are often useless and nobody reads them. To write the company mission you need balls, synthesis and clarity of the why. Even to do personal branding on yourself you need a why.
