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Meta Ad Library What Is Meta Ad Library? Once known as the Facebook Ad Library, it’s a massive virtual reservoir of highly useful information in the advertising universe. It offers marketers a better understanding of the strategies and movements taken by their competitors. Simply put, the library contains ads that have ever been on Meta platforms, including Facebook and Instagram.


It’s like gaining access to a backstage concert where greece phone data you have a view of what everyone’s up to. The Meta ad library was created in response to the rising concerns over ad transparency, particularly those around 2016. In a bid to make everything transparent, Meta, the Facebook parent company, made it possible for marketers to view any ads dating back to the last seven years.


It gives you the power to see advertisers, what they’re advertising, to whom, and their advertising cost. This is the gold mine for every marketer, researcher, and the plain old nosy neighbor type whose only concern is to see how the other side is doing. Why Should You Care About Meta Ad Library? Of course, you do understand the importance of leveraging Facebook advertising.