Create an effective Mobile Marketing campaign

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Until recently, mobile marketing was something that only large brands could do, but today the story has changed. A mobile marketing campaign is something that all brands, SMEs, startups or entrepreneurs should consider, and the sooner the better. Leaving smartphones out of your online advertising campaign is something that you simply cannot consider.

Spain is one of the countries with the most smartphones per inhabitant in the world; 92% of its inhabitants have at least one mobile device . According to this study by Back Market , the number of Spaniards who have a smartphone has doubled in the last 5 years. And we don't have the feeling that this cycle is slowing down.

Beyond the number of devices, the way they are used has also changed significantly. Now, the smartphone is not only used for calls or messages, but is also our entertainment center. We use it to make online purchases, as a work tool, or even all at once.

Furthermore, this tool is becoming an extension of ourselves. Today we have options such as Apps or peripherals that turn a standard mobile into our personalized smartphone.

As for the digital world, 5 billion smartphone taiwan phone number users are connected to the Internet on a global scale , which corresponds to 66% of the world's population. In this sense, another interesting fact is that, in 2017, 50% of Internet traffic is being generated through mobile devices . And it seems, according to all the trends, that this data will be more decisive in the coming year.

You may be interested in reading: Use mobile devices to do market research .

mobile marketing
Mobile Marketing, more necessary than ever
Mobile Marketing is rapidly becoming a very important branch of marketing.

Remember that with a Mobile Marketing campaign you can establish a connection between your brand and the user's personal smartphone that is always with them, wherever they go. This makes it an essential channel to promote your brand with impacts at any time and place .

“Traditional” online marketing is losing its effectiveness for smartphone campaigns. The message, content and styles must be adapted to this new device in order to get the most out of it. We need to think Mobile .