Increase your branded searches

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Searching for your brand on the internet is called branded search. It can be just your brand name or other terms related to your brand, for example: “IndeedSEO SEO Service”. Using the Google Search Console Performance report can help you track your branded searches. How can you make sure your branded searches are improved online?

Here are our best suggestions.

Invest in YouTube
Using YouTube for marketing purposes is an effective strategy to increase your brand visibility. This is due to the platform’s wide reach and the subsequent searches that viewers make on Google after watching your videos. However, it is bulgaria number data difficult to link directly to your website from YouTube, which is a disadvantage. However, the positive consequence is the increase in brand recognition through Google searches.

Publish research content
Creating well-researched and high-quality content can help improve off-page SEO by introducing quality links. Additionally, indirectly, sharing on social media can also help with off-page SEO. This is because social media posts can attract more attention and increase searches for a brand.

Improve brand trust
Recently, EAT has become an important factor in off-page optimization. It’s not just about including an author bio in your content, it involves a range of off-page SEO signals. To improve your site’s EAT, here are some steps you can take.

Brand Mentions on Authority Sites
It’s clear that Google does consider PageRank when evaluating a website’s EAT, but it no longer relies solely on overall domain authority. A 2018 patent revealed that they prioritize links from a select group of “seed sites,” suggesting that if you can earn backlinks from sites that are already associated with authority sites, it will help improve your EAT.

Types of Backlinks in SEO
In SEO, there are generally two types of backlinks, namely.

Follow

Do-follow backlinks are beneficial for SEO because they allow the transfer of authority from one website to another. This transfer of authority is called link juice, which can benefit the website that receives it. Link juice increases the credibility and trustworthiness of a site and can help improve its ranking for certain keywords. By default, the links are set to do-follow.

No tracking

When linking to other sites, you can let Google know about your relationship to the page by using a "rel" attribute value in the URL code. If you choose to make it a "nofollow" link, it will not pass any authority to the page you are linking to, which will not be beneficial for SEO. To create a Nofollow link, add rel="nofollow" to the code.

Advertisement

The rel=sponsored attribute must be applied to links or ads that are part of a paid promotion.

CGU

The rel=ugc attribute should be used for user-generated content from forums, such as posts and comments.