Using data to improve your SEO strategy

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Bounce rate

Bounce rate is used to measure the number of visitors who land on your website and don’t take any action like subscribing to a newsletter or purchasing something. Tracking bounce rate provides useful insights into the performance of your content and SEO efforts.

Goal Conversions

You can specify desired user activity on your website through Google Analytics, called “goals.” These goals can range from joining an email list to making a purchase or signing up for an account. Looking at goal completion can poland phone number help you measure how useful your SEO strategies are in motivating people to take action.
Traffic sources

Google Analytics can tell you which traffic sources are bringing the most visitors to your website, such as search engine sources, social media referrals, or direct visits. Knowing where your web visitors are coming from could be beneficial in improving your search engine optimization.



Keeping track of essential numbers and using analytics platforms like Google Analytics can give you a better understanding of how your website is performing and help you develop effective SEO approaches. Regularly inspecting the data can help you identify trends and adjust accordingly, leading to notable improvements. You should also consider the effectiveness of particular keywords so you know where to focus your efforts. To complement this, there are some mistakes that should be avoided when running a Shopify store.