Today we are going to talk about an unknown but no less important concept that you should include in your marketing plan if you want to be successful: endomarketing.
This is internal marketing , and we are always very concerned about making sure our target audience outside the company likes us, about taking care of our communication, about carrying out marketing actions that 'hook' them, about sharing interesting content for them, about creating original content that they interact with... but why not do the same with the company's own employees?
There is no one better than the employees themselves to talk about the benefits of the company and, in this way, contribute to forming its image in the eyes of others, its reputation both online and offline.
There are tools like Linkedin that make this easier. A way to 'team up'. Also, nowadays, the use of social networks is so broad that they are an ideal platform for employees of a company to share content from usa business email list the company in their private circles... but many times they feel a bit obliged to share this content without caring or stopping to read what they are sharing; many times this act seems stipulated by the simple fact of working for the company.
This is a big mistake. Just as we are increasingly concerned about potential external influencers for our brand, why don't we do the same with internal influencers? This will get them to stop sharing this content mechanically and to know what they are talking about, discuss, debate and even defend these values or content.
We will make them the best influencers for our brand, something that will help considerably to establish a successful marketing strategy.
We will make them the best influencers for our brand.
The concept of endomarketing refers to all the efforts that companies make to attract and retain the best talents. These efforts are aimed at stimulating job satisfaction and awakening in them a high level of commitment to the organization. It consists of broadening the range and also directing efforts to keep workers informed and training them so that, with their own criteria, style, language, etc., they share the contents and news of the brand; because no one knows better than them how to speak to their personal circle so that it works.
“First, take care of your employees, then they will take care of your customers” Richard Branson
For example, this is achieved with initiatives such as the adoption of flexible schedules, end-of-year meals... actions that have become popular in companies such as Google or Facebook.
Therefore, it seems that the combination for a successful strategy would be ENDOMARKETING + EXTERNAL MARKETING
Do you agree?
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