Or you could even take a bunch of these metrics

[rabhasan018542]

Makes total sense. There we go. B) You want to grow the ranking authority of a particular domain, your website, or maybe a subdomain on your website, or a subfolder of that website. Google does sort of have some separate considerations for different folders and subdomains. So you might be trying to earn links to those different sections to help grow those. Pretty similar to (A), but not necessarily as much of a need to get the direct link to the exact URL. C) Sending real high-value traffic from the ranking page.


So maybe it's the case that this link you're going after is no followed or it doesn't pass ranking influence, for some reason — it's JavaScript or it's an advertising link or whatever it is — but it does pass real visitors who may buy from you, or amplify you, or be helpful to achieving your other business goals. D) Growing topical authority. So this is essentially saying, "Hey, around this subject area or keyword area, I know that my website needs some more authority. I'm not very influential in this space yet, at least not from Google's perspective.


If I can get some of these links, I can help to prove to Google and, namibia business email list potentially, to some of these visitors, as well, that I have some subject matter authority in this space." E) I want to get some visibility to an amplification-likely or a high-value audience. So this would be things like a lot of social media sites, a lot of submission type sites, places like a Product Hunt or a Reddit, where you're trying to get in front of an audience, that then might come to your site and be likely to amplify it if they love what they see.


Okay. So these are our goals. Step 2: Estimate the likelihood that the link target will influence that goal Second, I'm going to ask you to estimate the likelihood that the link target will pass value to the page or to the section of your site. This relies on a bunch of different judgments. You can choose whether you want to wrap these all up in sort of a single number that you estimate, maybe like a 0 to 10, where 0 is not at all valuable, and 10 is super, super valuable.


and actually use them directly, so things like domain authority, or linking root domains to the URL, or page authority, the content relevance. You could be asking: Is this a nofollowed or a followed link? Is it passing the anchor text that I'm looking for or anchor text that I control or influence at all? Is it going to send me direct traffic? If the answers to these are all positive, that's going to bump that up, and you might say, "Wow, this is high authority.


It's passing great anchor text. It's sending me good traffic. It's a followed link. The relevance is high. I'm going to give this a 10." Or that might not be the case. This might be low authority. Maybe it is followed, but the relevance is not quite there. You don't control the anchor text, and so anchor text is just the name of your brand, or it just says "site" or something like that. It's not going to send much traffic.