This makes monitoring the page closely a very

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Your FAQ page should accommodate both. This means: There should be search field suggestions to guide the user through the site effectively. There should be clear categories (as subheads) for the page visitors to browse through and get a good idea of what your site does at a glance. This will help people who are still at the research phase make a buying decision faster. PayPal accomplishes both of these in a very nice way: To determine the best structure for the FAQ page, try Text Optimizer, which uses semantic analysis to come up with related questions.


It makes catching some common keyword and question patterns easier: When you togo business email list have your FAQ content structure set up, create anchor links to allow users to quickly jump to the section they feel like browsing more. To see this on-page navigation in action, head to the Adobe FAQ page: Here’s a quick tutorial on how to set up this kind of navigation. Making your FAQ page work: integrate, analyze, monitor A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel.


essential task. Here are a few ways to accomplish it: 1. Monitor in-FAQ search If your site runs on Wordpress, there’s a variety of FAQ plugins (including this one) that come with advanced search functionality. The feature reports on: Most popular searches, showing which product features or site sections cause the most confusion (these may signal some usability issues). Empty searches, showing which users’ questions triggered no answers in your FAQ (these should go straight to your content team).