Getting ready to market with your new product? Some might think all it takes to go to market are a few product photos and some witty copy, but the real work is beyond the promotional launch. To help you uncover the steps it takes to truly launch a new product, we've outlined core steps to a successful go-to-market strategy for you to follow.
Plus, we've also grabbed some of our engineer database favorite relevant blogs posts from the archives that can help you even more.
Like what you see? Make sure to grab your own PDF format and start checking things off!
Download our Go-to-Market Strategy Checklist to make sure you don't miss a step as you bring your product to market.
Step 1. Define the target market.
This should be a set of characteristics that describe the organizations you plan to sell to including, industry, location, size, status, and performance. The market can consist of either existing customers or a new market.
You may want to read What is a Vertical Marketing Strategy?
Step 2. Understand your buyer personas.
Buyer personas are a representation of your ideal buyer. What roles do they have? What does their day-to-day look like? What challenges do they face? How does your solution help them solve their challenges and achieve their goals?
More tips on creating buyer personas, specifically for B2B.
Step 3. Create a value proposition.
Your unique value proposition is a pledge of what will be delivered, experienced, and acquired by a prospect when they become a customer. It should clearly convey why they should choose you over a competitor.
What goes into understanding a Unique Value Proposition?
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