If you think that Lean methodology is just another passing fad in the business world, you are wrong.
It is true that its popularization in the West is more or less recent: in 2011, Eric Ries published Lean Startup , a very successful book that analyzes this business organization technique. But its origin is much older: Taiichi Ohno , an engineer at Toyota, developed this philosophy in the 1980s, which turned out to be key for this large automobile company.
Lean method for your marketing strategy, digital mutant
Lean Method
Lean System Objectives
Iteration as a Lean Tool : The key concept to understanding Lean methodology is iteration . In mathematics, iteration means repeating the same process over and over again to get the best result. In business, it means being open to hypothesis and experimentation. On the other hand, iterating a process means designing it, testing it, and redefining it. Over and over again. We have to be willing to fail many times, because only then will we find the perfect solution. In this way, we generate learning and make decisions based on proven data, not on our intuition.
An example of the application of the Lean methodology is the creation of beta versions of apps or websites. These versions contain new updates, but are only offered to a specific audience, investing a minimum amount of money. As if it were a laboratory, work is done on this limited version until the optimal version is achieved… In short, what in marketing is called A/B testing.
We seek to fail cheaply, learn a lot and succeed big.
Eliminating waste in business processes : Another key to the Lean method is the elimination of waste. In seeking this total optimization, both Taichii Ohno and Eric Ries insist on one thing: clean, clean, and canada business email list clean . We must identify what is the real value that we offer to our clients, and then find out what is the internal process or chain that really produces that value. Focus on it, eliminate the rest. Some types of “waste” that are identified in companies are:
Movement: Related to the workplace, machine movement, ergonomics and people movement.
Overproduction: This occurs when the continuous process is not stopped and stock is generated that the customer has not requested.
Waiting: An inactive period does not add value, but it does generate an additional cost in the final price of the products.
Transportation: Occurs when there is an unnecessary and continuous movement of materials.
Overprocessing: This occurs when there is an excess of unnecessary work or processes.
Correction: It appears due to the need to correct a defective product.
Inventory: Storage requires good management and care so that it does not become obsolete.
The important thing is that before you start, you make a good plan and motivate all employees to follow it. Only the members of the company will be able to find out what the waste is in your specific case. In this way, you will be able to reduce costs and deadlines, while increasing customer satisfaction. But to do this, you have to be willing to put on your lab coat, helmet, enter the lab and... GET YOUR HANDS DIRTY!
Continuously innovate to achieve the most effective and different results.
