Discover 3 types of marketing agencies and how to choose yours

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When it comes to hiring an agency to market your business , it’s natural to have some questions. Therefore, understanding the characteristics of these companies is essential for the success of your strategy. Some people prefer digital or specialized agencies, while others prefer full-service agencies.

In this post, we will introduce these three types of jordan whatsapp number database marketing agencies and highlight the services they offer, their objectives, the professionals responsible and what should be considered when hiring a service of this type. Check it out!

1. Digital agency
As you know, digital media offers a range of benefits for companies. When you hire a digital agency, you can count on the work and experience of professionals specialized in the online world.

Digital agencies, as the name suggests, focus on online campaigns. Therefore, their work involves issues such as:

social media management ;
the production of content on blogs;
the creation of websites and pieces;
the development of strategies;
sponsored links ;
SEO techniques etc.
One benefit of this type of agency is its scalable strategy. This means that there are great possibilities for replicating actions and attracting a large number of potential customers to your business. In addition, it is also a cheaper option when compared to the idea of ​​setting up your own marketing department.

Companies more involved in the world of technology and digital transformation are more likely to hire a digital agency.

2. Specialty agency
Specialty agencies, as the name suggests, are companies that work focused on a specific area. Their focus may be, for example, direct marketing, promotional marketing, sports marketing, sales or internal marketing.

To give an example, we can talk about a sports marketing agency. Among the types of work, the following stand out:

press office;
production of sporting events;
offering sports lectures etc.
When it comes to a sales agency, it is essential to mention the term Inside Sales, which is related to internal sales or sales made from within the company. This business model has been gaining momentum in Brazil, which is why there are already agencies specialized in this segment. The idea of ​​the service is to offer consultancy services, with the aim of cutting costs and optimizing management.

In general, companies that seek out specialist agencies are looking to resolve a more specific issue, such as carrying out a campaign.

3. Full service agency
A full-service agency encompasses several types of activities, with departments focused on the various areas of advertising and publicity. It is able to manage all of its clients' marketing activities, serving them through various types of media, including online and offline.

Despite offering a comprehensive range of services, it can also operate in a segmented manner, which makes this type of agency a kind of “wild card” in the market.

A full service agency is prepared to plan, execute and measure campaigns in print, on radio, on TV or on the internet, depending on the client's needs.

Among the advantages of hiring a full-service company, we can highlight the savings in time and money. After all, centralizing several services in a single place is more economical and, in a turbulent economic scenario, this makes all the difference.

Furthermore, a full-service agency also enables more coherent communication. This happens because all of the company's demands are concentrated in a single team, which generates less rework and brings a lot of dynamism and agility to campaigns.

Here at Monolito , we are prepared to assist your business with a variety of services, such as presentations, communications consultancy, branding, inbound marketing, digital marketing, commercial proposals and many others.