Social Media Communication: Are Your Efforts Paying Off?

[tonmoypramanik]

Investing in social networks, your director is not against it. But not without being certain of seeing a return on investment.

The ROI of your Marketing actions, particularly on social networks, directly influences the rest of your missions and even your future within the company.

I've been there.

When I started in web marketing, I was in an SME. The CEO gave me carte blanche. After a few weeks, not seeing any ROI, he gave me other missions to make my position profitable…

Measuring the ROI of your social media communication strategy is therefore crucial. So how do you do it? Here are my tips!

Don't fall for Vanity Metrics
In French, we could translate Vanity Metrics as superficial indicators.

Vanity Metrics are increasingly being talked about in the Digital Marketing community, and for good reason! Many marketers abuse them to hide the ineffectiveness of their actions.

Basically, Vanity Metrics only serve to reassure you and provide false excuses for the failure of your jordan email list communication actions on social networks.

It is more interesting to track key performance indicators (KPIs) rather than focusing solely on these Vanity Metrics if you want to effectively measure your ROI.

It all inevitably starts with setting goals!

Define the objectives of your Social Media strategy
To measure the ROI of your social media communication strategy, you need to know very precisely where you want to go.

As I often say to my clients: without objectives, no ROI on social networks!

The more specific your goals are, the better you will be able to measure the ROI of your social media communication strategy.

For this, I recommend that you define SMART objectives .

In short, your Social Media goals must be specific, measurable, achievable, realistic and time-bound.

Deduce the appropriate Performance Indicators
As we have just seen, your objectives must be measurable.

Once you have defined your SMART objectives, you are normally able to deduce the performance indicators to follow to verify that your actions will allow you to achieve them.