The world of marketing is constantly evolving. What was the best way to optimize your campaigns yesterday may tomorrow be just another element in a web of possibilities to achieve success in advertising your business.
We cannot predict what lies ahead in the future, but by studying what has happened in recent months and being at the forefront of everything related to marketing, today we want to let you know about the marketing trends that are coming up for 2023.
Influencer Marketing, the candy of this coming year.
Did you think that influencers were about to disappear from the marketing world and that they were a waste of time and money?
Well, the truth is that they are not , because they will continue to be one of the stars of this year's marketing strategies.
We know that they are a quick and easy way to reach our audience, but select a person who can be an advocate for your brand, that is, someone who shares your values and market niche .
It is clear that, looking ahead to this year, influencers will continue to be one of the most obvious elements of marketing, although in a slightly different way.
This time, trends will be oriented towards the use of paid australia business email list advertising through these figures. It is expected that the strategies with these will measure the results of the brands' actions, in order to generate quantitative reports.
A little bird tells us that some companies are already beginning to demand metrics to approve the budgets they make with these brand ambassadors, a way for them to demonstrate the power they have to influence the audience.
What do you think about this? As a marketing expert, I think this would be the best way to ensure clear results in our campaigns. Not knowing your business metrics can lead to capital leaks and expenses that ruin your profit margin.
AI and Augmented Reality will take over.
If you are a fan of social media, especially Twitter, you will have already heard of the debate generated by AI, the acronym for Artificial Intelligence , especially in topics related to graphic design and illustration. But, the truth is, tools with this type of technology were already being used, for example, chatbots on many websites or voice recognition on our mobile devices and here we even leave you some of the marketing points where AI could not be missing:
• Campaign automation . Thanks to AI, our email marketing campaigns are able to adapt messages and content to our different clients in order to achieve a higher conversion rate.
• Content personalization . As with automation, content and advertising are adapted to the behavior of our potential clients.
• Administration . There are many applications that we use daily in our business that need AI to function, such as the generation of data analysis or simpler tools such as calendar management.
