Inactive members of your database often get pushed to the back burner, but that doesn't mean they should be neglected, let alone forgotten.
As valuable as they may be, leads deserve special treatment if you want to reactivate them and prevent them from falling into oblivion.
But how to address them effectively?
Oversubscription and poorly tailored content are likely to generate more dissatisfaction than anything else...
For an effective non-recovery campaign, opt for a qualitative rather than quantitative approach. This will allow you to boost your KPIs and conversions without appearing intrusive.4. A/B testing of the shipping schedule
And yes, the success of an email also depends on when it is sent! Your email A/B tests will also help you determine the best time to send your campaign.
So consider checking the effectiveness of your emails based on:
the day of the week it is sent;
the exact time of day at which it leaves;
the time of year during which it is sent (holiday, special event, season, etc.)
This type of temporary A/B testing of your emails can be an invaluable aid in understanding the behavior of your potential customers beyond just analyzing their areas of interest.
Now that you've mastered your email dress codes, you should overseas chinese in usa data avoid using multiple variants in your email A/B tests. Otherwise, as Cristina would say, "Ouh là là, c'est oune ca-ta!" Enough joking, to get useful conclusions from your A/B tests, make sure you only vary one element at a time!
Finally, perform this type of testing on the most reactive and highest volume address segments.Make sure to analyze the impact of your non-recovery campaigns: their positive impact on your KPIs or on attrition levels (losses, complaints, etc.) and fine-tune your choices to have maximum control over your performance indicators.
You can also refine your strategy and consider re-launching openers/clickers or non-clicker openers based on your goals.
If you want to maximize your sales, don't hesitate to re-introduce high-engagement objectives to your email campaigns. You'll be amazed at the excellent results these "boosted" campaigns generate (opening rate, reactivity rate, conversion rate, etc.).
In conclusion, whether we're talking about email or clubs, remember that you always have a right to a second chance with those who don't open it. Just like Momo, the doorman at Macumba, who will eventually let you in if you agree to trade your old Jordans for tasseled loafers, your unopened email user will also eventually open the doors to their mailbox if you follow these few tips.
