Whereas for a bigger brand it might be a good

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But you might also want to take a step back and look at what's happening in the lives of your audience, like what are they struggling with right now. So in the past 18 months also, every one of us have been experiencing the pandemic. So that has changed the way people search for things. Searches for keywords like remote, things like delivery, those searches have gone up over the past few months, and that's based on the social factors that are affecting people.


It means they can no longer do things that they were able to do before, so now philippines business email list they're having to adjust in different ways. So always look at what's happening to your audience and then react accordingly. Brand affinity and trust The brand affinity and trust also affects the way people interact with your site. If people are familiar with a brand, they are more likely to trust them and interact with them more. So if you're a newer website or a brand, it might be a good idea to let the content speak for itself and not try to make your brand the front and center of attention.

idea to do the opposite. So a site like Amazon would do good to have their brand name in the title tag for example because people know their brand and they can trust them and click on the site, whereas a brand-new website it might be a good idea to not necessarily make that the focus of attention. Trends and seasonality So other things to look at are trends and seasonality.