How Much For A Case Of Beer By State?

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We find it helpful to give each campaign a 1-5 rating across five different criteria: Backlink potential: How likely is this to produce backlinks? Outreach diversity: How many different publications would be interested in covering this? Outreach angles: How likely is it that we can find multiple different angles to pitch this from? Subject topicality: How relevant is this campaign in today’s news cycle? Audience size: How large is the size of the audience for our target publications You can see an example of how we rate each content campaign below: Table showing backlink potential, diverse outreach, outreach angles, subject topicality and audience size for digital PR campaigns.


2. Publish the campaign: design & blog phase Now comes the exciting part! You oman business email list get to transform your campaign from a bunch of raw data in a spreadsheet to beautifully designed graphics that live on a page of your site. The campaign should be added as a blog post to your site and consist of two components: Custom graphics that highlight your data insights Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points.


As an example, we did a digital PR campaign for “”. You can see the graphic that we created for it here: Graphic showing the average price of a 24-pack of beer in each U.S. state in 2019. This graphic clearly illustrates the data in a way that’s easy for users to understand, and gives journalists an asset they can very easily use in their own coverage of the article.