This is where new content will come in

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People Also Ask queries can be great for your pillar page structure as well. Would these questions make sense to answer in your pillar page as H2s or H3s? Are you answering this question in any of your cluster pages? Search engines often give us the answer to our own questions, especially when it comes to related topics. A screenshot of a SERP for 3. Evaluate your content Auditing your content can seem like a daunting task, but it’s crucial in the pillar page strategy process.


It’s difficult to start writing new content without knowing what content you already have — nepal business email list you wouldn’t want to end up with duplicate content competing against yourself. Sort your existing content into topics. From there, you can identify pages that are similar. Can you re-prioritize any of the existing content to fit this strategy? Can you combine two pieces of content together? By the end of your content audit, you should be able to identify where your content gaps are.


. This process will also eradicate any duplicate content, so the reorganization of your content library will be primed for the best results. A Google Sheet with your library is a safe and easy way to map out this content. For the pillar page strategy itself, I recommend a Google Sheet with tabs for existing content that needs to be optimized, new content that needs to be written, the structure of the pillar page, as well as current rankings.