My challenge to you is to really think about

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We hope to have more to announce in Q4. This list doesn’t match my list! GOOD. Sorry, that’s a little flippant. Ultimately, we hope there’s something new and unexpected in this data. Otherwise, what’s the point? The goal of True Competitor is to help you see who you’re really up against in Google rankings. How you use that information is up to you. I’d like to challenge you, dear reader, on one point.


We have a bad habit of thinking of the “competition” as a single, small set of sites or mongolia business email list companies. In the example above, I chose to explore SEMrush and Ahrefs, because they’re our most relevant product competitors. Consider if I had taken a different route: Looking at our SEO news competitors paints a different but also very useful picture, especially for our content team and writers. We also have multiple Google subdomains showing up in our Top 25 — some Google products (like Google Search Console) are competitors, and some (like Google Analytics) are simply of interest to our readership and topics that we cover.


these different spheres of competition and move beyond a singular window of what “competitor” means. You may not target all of these competitors or even care about them all on any given day, and that’s fine, but each window is an area that might uniquely inform your SEO and content strategies. As a Subject Matter Expert at Moz, I have the privilege of working on multiple parts of our product, but this project is something I’ve been thinking about for a long time and is near and dear to me.