Social media metrics for engagement typically include:

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3. Total followers: These are the followers you have since your social media page was created. People who unfollowed your page are not included in this total. Another very important metric to track here is the number of new followers. The number and percentage of people who followed your page in the last 7, 15, or 30 days can provide valuable insight into whether or not you’re growing your reach. If you’re failing on this front, you may want to reevaluate your social media strategy. You can optimize your calendar and review your content.

4. Demographics: It is related to other demographics such as gender, ethnicity, income, age, education, location, and more. Never underestimate the importance of your followers’ demographics. Why? Because albania telegram phone numbers your most loyal followers help you assess whether you are reaching your target audience. If you identify your followers’ demographics, you will find many similar personas. If these demographics do not match, it is best to review your social media content in detail to attract your target persona. You may realize that the persona you determined when creating your marketing strategy in the first place is wrong. You can easily access audience data from the “insight” pages of social media platforms such as Facebook Audience Insights, Instagram Insights, and Twitter Audience Insights.

Engagement Metrics

1. Likes, comments, shares, and retweets: These are the main indicators of how much engagement your social media content is getting. You should look at both the total number of reactions on your updates and the engagement rates. Engagement rates are calculated by dividing the number of clicks, likes, comments, and followers by the number of impressions. What you need to do next is to do some in-depth analysis because it’s very important to understand which content is getting likes, comments, and shares.