marketing terms
Marketing Dictionary
In this dictionary, we have compiled for you the Turkish equivalents and explanations of a number of words, from concepts such as growth hacking to growth marketing, which belong to the digital marketing sector, which has a very extensive terminology of its own.
A/B Testing: A/B Testi
An optimization process that tests different content and design examples through pairwise comparisons.
When doing A/B testing, you should not make too many changes to clearly determine what works and what doesn’t. For example, if you change the text, image, and call to action (CTA) while testing click-through rates in an email, you won’t be able to determine which change works.
Ad Click: Number of Ad Clicks
A metric that shows the number of clicks on a romania telegram lead live ad during the time period being measured.
Ad Impression / Impression: Ad Impression
A metric that shows the number of views or interactions an ad receives.
Ad Space: Advertising Space
The area dedicated to displaying ads on a website or mobile application.
Affiliate Marketing: Affiliate Marketing
Performance-based marketing, where an affiliate earns a commission by marketing another company's product. The benefits of affiliate marketing include:
– Facilitating the achievement of marketing and sales targets.
– Reduction of advertising costs.
– Expansion of the marketing network.
Alt Text: Subtext or Alternative Text
A text description of an image on a website.
Analytics: Analitik
Measurement and analysis of the performance of digital marketing activities and website data
Anchor Text: Anchor Text
Clickable links that lead to another page
Average Order Value (AOV): Average Order Value
It is found by dividing the total sales by the number of orders. It is very important for e-commerce companies.
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