Q: In your MozCon talk, you’ll be discussing how to build a website with a search-first mindset. What inspired you to discuss this topic at MozCon 2021? D: I think it's a topic that isn't covered enough. We unfortunately often still see a real divide between the developer and SEO worlds and I'm hoping that we can work towards bridging that. Particularly with the advent of Core Web Vitals, these two teams need to work together more than ever before.
Additionally, this talk is based on a lot of our own learnings in terms of better ways to run website projects. Since we have adopted this process, website projects are just more fun — less stress, on time, on budget, all those things that chile business email list we all want in a website project but seem impossible to achieve. I’m not saying this will magically fix everything but it’ll definitely put you on a happier path. Q: What are some of the challenges SEOs face in the web development process? D: Being taken seriously! I've been working in this field for 21 years now and I can't even tell you the number of times that I've been on a call with a developer or development team discussing SEO recommendations and just being completely dismissed — that these recommendations aren’t necessary, that we're wrong, or that the developer knows better.
be in. I’m sure other SEOs reading this have had similar experiences. Q: Why is it important for SEO to be at the forefront when it comes to website development? How has the relationship changed over the years? D: Because it's so much easier and cheaper to get SEO recommendations added in at the beginning instead of trying to shove things in later after the site is done. I think that developers are more aware of SEO now but there is still a lot of mistrust.
And it's an incredibly frustrating place to
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