4 tips for gaining customer recommendations on social media

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It is no longer news to anyone how much the digital universe has become absolutely indispensable for a company that wants to grow. What few know is how social networks are part of this process and can greatly help the final result.

In fact, the idea that social media is only for people to exchange personal photos of their weekend party, or that only memes and stickers circulate on platforms like TikTok , for example, is a completely outdated view.

Just go to the biggest social networks today and you will see that, among the posts and chats of users, there is an ocean of advertisements and solutions offered, such as low carb fit lunch boxes or any other subject that the person likes to read about.


In fact, we have this tremendous advantage of social media, which is that any company can customize their ads, paying to appear only to users who fit the profile of their target audience.

In the past, media such as television and radio were only accessible to a few brands, and even then there was no guarantee of how distribution and ratings would work. The customer could or could not watch the ad, even if the device was on and tuned in.

On social media, you can choose to pay only when the customer clicks on your personalized transparent sticker banner , which obviously indicates that they are interested in the subject, most likely at the time of purchase.


This is precisely where another phenomenon that is often underestimated comes in, which is that of recommendations from customers and followers to each other, which works more or less like word of mouth between people, greatly strengthening the strategy.

So much so that asking readers to like, comment and share is one of the most common statements on major social media platforms around the world. It is precisely when many people share that the brand ends up going viral and growing rapidly.

The main mistake is to think that, because it is a digital environment, people will not need to recommend the products, services and solutions they like the most. In essence, this is a tactic called “recommendation marketing”.

It has been on the market for many years, but is now being adapted for social media. That's why we've written this article, showing you the 4 main tips on how to earn these recommendations and use the resource to its full potential.



In fact, an interesting point about all this is that today this poland phone number list strategy has evolved so much that it is now possible to apply it to any segment, be it a niche industry that manufactures plastic packaging for sweets or a store that sells these same sweets.

So, if the reader's most urgent and genuine interest is to dive headfirst into simple tips that can revolutionize their commercial reality in just a few days, then just continue reading until the last line of this material.

Why is having a recommendation important?
First of all, it is important to highlight exactly what the importance of this type of resource is, so that practical tips can then fall on fertile ground, instead of getting lost in abstractions and impractical advice.

The first fundamental point of recommendation marketing adapted to social networks is that it deals with the voice of the target audience. In other words, the company leaves the famous bubble or self-reference, which usually leaves its owners and managers blind.