If you have enough experience in the field"social media promotion", maybe it's time for professional growth as a manager? In this article, we tell you what distinguishes an ordinary SMM specialist from a manager in this field.
What should an SMM manager know and be able to do?
In short, an SMM manager isSMM specialist, who has grown chinese overseas australia phone number list and advanced enough to manage a team and strategies on a global level.
What qualities does an SMM manager need?
1 Broad outlook
You must have a serious background in social media promotion, understanding of all processes and working with all kinds of tools.
2 Creativity
If cities are taken by courage, then creativity takes the most sophisticated users. The ability to sense the audience, to find interesting connections between phenomena generates the coolest content.
3 Analytical mindset
SMM manager is, among other things, a combination of creativity and a cool mind. Analyzing statistics and drawing the right conclusions is also the key to success in selecting quality content.
4 Responsibility
Management is the responsibility for the team and everything the team produces. You will need to communicate with clients, convey their wishes to specialists.
Conclusions are also the key to success in selecting quality content.
5 Ability to follow trends
Memes, new movies and books, news - all this can become the basis for a successful marketing move. A person in this position generates ideas for content, advertising, and thinks through creative moves.
In addition, the manager knows all the possibilities and specifics of each social platform (Facebook promotion, Instagram, Youtube, etc.), owns auxiliary marketing tools.
Job responsibilities of a SMM manager
SMM manager manages specialists in the team and processes that are responsible for promoting the company and popularizing the brand. SMM manager is a kind of team lead or project manager in the direction, who is responsible for the workload of other specialists and thinks through strategies for social networks.
Areas of responsibility:
Integrates SMM activities into the brand's marketing strategy. (promotion on instagram,facebook, Youtube, etc.)
Manages the promotion budget and advertising activities
Manages brand reputation on social media
Analyzes competitors
Manages a team (if the resource is available, then not only SMM specialists, but also designers)
Working with the media, releases for them
Integrates the company's web resource (website, online store, landing page) with social media accounts, thinks through incentives for joining
Works with opinion leaders in the field
Negotiates information partnerships
Tracks brand mentions, identifies trends and creates content for them
Advice from Artjoker experts on how to get a job as a SMM manager
To get such a position, you need to have at least two years of experience in SMM, a large portfolio with cases of promoting various brands, companies, and events.
When you create such a portfolio, pay special attention not only to your strategies, but also to key indicators:
How did you manage to solve the client's business problem?
how did you manage to achieve quantitative and qualitative indicators
how did you change the positioning and image of the client
The main task of SMM is to create content that will spread independently. That is, so relevant to the target audience that it is simply impossible not to repost it. If you have such experience, you have chosen the right path.
Focus on improving your managerial skills and go ahead
And if you need a professionaladvertising on Instagram, you can always contact our specialists.
