I go as far as to share what that website’s

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With less internal education and campaigning at the executive level, marketers are now faced with tougher questions around how their specific strategies impact ROI. To do so, our experts recommend keeping things simple and taking it slow. “It’s important to explain that Domain Authority moves very slowly. It takes patience,” Andy says, adding, “it’s a proxy metric for PageRank. It’s not Google. Focus on the actions, not the reports.” If you need some help breaking down metrics, check out Andy’s Whiteboard Friday: Russ Jones breaks things down even further: “Report simple campaign statistics such as: ‘referring domains and referring traffic are increasing’.


Coupled with a generic metric like DA or PA, this gives stakeholders the most important answers about the quality of the link building campaign. Second, we report the increased traffic and rankings relative to competitors spain business email list based on the work. It is important, though, to provide context wherever possible. If a competitor has been out-spending you and acquiring more links because of it, we shouldn't let that go unreported.” Tamara Sykes finds that it’s helpful to provide some background on sites that link to her content.


“purpose is, who its audience is and the website’s SEO stats,” she says. “This helps me paint a picture of why this link is relevant to a brand, rather than sharing a number that only shows ‘Hey, we got 12 backlinks’.” Where should link builders focus? Google is getting better and better at recognizing high quality, relevant links. “They're super good at identifying links that don't fit with a natural pattern.