Use keyword research tools Your

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I’m sure you’re wondering: Is there any way to change what Google shows when people are typing your brand name? Unfortunately, no. There’s no long-term way to somehow influence Google suggestions. Of course, you could try and hire an army of searchers to type some other combinations with your brand name to convince Google to include in those results. But even if it works, Google will remove that suggestion soon after you stop paying your army.


Another way to influence your branded suggestions is to go viral with some new product, report, or news. A quickly-rising search term is often included in those suggestions. Yet, as soon as people stop searching for that query, the result will also be replaced with a different one. That being said, chances are, you’ll need to deal with branded Google suggestion results as they are. Types of branded Google suggestions It’s amazing how often brands absolutely neglect their branded search suggestions.


In fact, these as-you-type results may tell you a lot about your brand’s perception ireland business email list as well as your buyers’ journeys: Screenshot of a Google search showing four types of branded search terms: competitive research, high-intent, high-intent/informational, and navigational. In our example, the brand’s domain ranks #1 only for four queries. All other branded suggestions are controlled by third-party domains: Screenshot of a Google search for Buzzsumo showing the brand's domain ranking number 1 for only four terms.


brand name is your most important keyword. You want people to search more for your brand as that helps you evaluate your marketing efforts and measure brand awareness. But you also want to make sure that your branded search results push those searchers further down your sales funnel instead of scaring them away for good. Moz’s Keyword Explorer is perfect for that: It will pull a large variety of your branded search queries.