Result The average open rate for messages

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For our client, we developed a Chatbot that sent newsletters to several segments: publications with advice for young parents and product selections; holiday-related collections; promotions, quizzes and quizzes. At the same time, for each user, the history of their purchases was still saved in the database through integration with the CRM. Due to this, we were able to implement an individual approach: reminders for regular purchases (for example, for diapers); automatic change of user segment after a certain period of time; Individual special offers for gifts for a child's birthday. in the Chatbot was 56%, for promotional messages - 79%, while for emails it did not exceed 12%. As a result, both clicks to product pages and sales increased, especially during pre-holiday days.



At the same time, we managed to reduce the new zealand telegram data average cost of the marketing tool. Before working with us, the company's specialists spent at least two hours on the layout of one letter, even for standard letters: it was necessary to carefully check the text for typos, promo codes and links for relevance, design and layout for errors. However, despite this, sometimes recipients received letters with a "crazy" layout and non-working promo codes, and this resulted in financial losses. After switching to the Chatbot, this problem disappeared: it takes no more than 15 minutes to prepare a publication, and errors, even if they happened by accident, can be corrected even after publication in a few seconds.A popular service among private users of MCN Telecom mobile communications is “Earn on incoming calls”.



We tell you who it is suitable for and how it can be used to combat spammers. According to open source data, 98% of Russians regularly receive calls from spammers and almost always, in 93% of cases, they are absolutely useless for subscribers. Moreover, most often the calls come at the wrong time, they distract from work or household chores, interfere and irritate. Over time, the number of spam calls only increases. In 2021, they began to arrive to subscribers 170% more often, that is, their number increased more than 2.5 times. At least a third of Russian citizens answer spammers' calls several times a day. How can this be combated? Blacklist The easiest way to protect yourself from a spammer is to blacklist the phone number immediately after the call.