Webedia strengthens its commitment to digital entertainment by developing playable interactive experiences

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Webedia strengthens its commitment to digital entertainment with the launch of Raiser Experiences, a new format specialized in the development of playable interactive experiences that help brands impact and connect with Generation Z.

Raiser Experiences is born from the natural evolution of the gaming sector, and will draw on the experience in video game development of Raiser Games, which has been responsible for the production of highly successful titles such as Youtubers Life. The unit will be headed by Pablo de la Nuez, known for classics such as PCFútbol, ​​Tzar, Imperivm or Song of Horror and one of the most important figures in the sector in our country, with almost 30 years of experience in the industry, more than 200 video games published and 20 million copies sold.

Webedia thus adds a new element to its portfolio with a new offer for brands in the world of entertainment: gamified experiences in digital environments such as Roblox or Fortnite, platforms and games where young people spend more time than on social networks. Brands can choose to have their own game, carry out advertising actions in existing games or sell online merchandising for players' avatars.

Video games, the new social networks
Raiser Experiences responds to a clear trend in consumption and the evolution of the video game sector. New generations of users see games as a place to socialize with other players and friends, making these digital environments the ideal place for brands to impact and connect with these audiences.

With 260 million monthly registered users on Roblox and 100 million on Fortnite, these platforms represent a large ecosystem where brands can establish long-lasting communities with a young audience. Of those 360 ​​million, 155 million are between 18 and 35 years old , generations that are also characterized by greater engagement, generating millions of hours of entertainment content on different channels such as social networks.

With this new venture, Webedia offers brands a turnkey solution: from the idea to amplification. Webedia, together with its video game division, Raiser Games, is launching a value-added solution so that brands can generate a new point of contact with their consumers, with the needs of their audience at the centre of the proposal.

In short, a new opportunity for brands to generate a solid, committed com bolivia whatsapp data munity that is tailored to their business objectives.

About Webedia
Webedia is the leading digital entertainment group in our country. Since its creation in 2007, the group has been creating an international network of media, talent agencies, events, creativity and audiovisual production services, always with a focus on passion and innovation.

Based in 12 countries (France, USA, Brazil, Germany, UK, Spain, Turkey, Lebanon, UAE, Mexico and LATAM), Webedia connects with more than 250 million unique monthly users worldwide. In Spain, it is positioned as a leading player in the most important themes in the world of entertainment: technology, gaming, movies, food and lifestyle with media such as Xataka, 3DJuegos, SensaCine or DAP.

Webedia has specialised in audiovisual innovation and the creation of experiences that connect with audiences through the largest network of talent in our country. VIZZ, the number 1 agency specialising in digital creators, exclusively represents some of the most important influencers on the national scene (ElRubius, Cristinini or WillyRex) while NOOB, the creative digital production agency responsible for developing strategy and differential creativity so that brands can reach new audiences through innovative and disruptive formats.

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