Managing Advertising Rates

[Reddi2]

When setting up an ad, the platform will ask you to set a price. There are two ways to distribute the budget - manual and automatic management. The cost is determined at the VKontakte auction .

Automatic control
This means that the algorithms themselves determine the advertising rate for an effective campaign result. The developers recommend using automatic management if you need the maximum number of impressions .

Manual bid control
With manual control, you determine the bid and cost of why choose our service advertising yourself. There is a forecaster at the top that, when changing the price, determines the possible reach, budget, and % of the target audience. In this block, you can see the impact of the set price on the campaign results. The higher the % of the target audience, the higher the campaign's chances of success, because the ad will be seen by more users.

Manual bid control
Change in coverage and % of target audience after changing the bid
Most likely, the first thing you will rely on is your budget. This is logical, but you should not think that if you have indicated the lowest cost per click, you have made the right choice. First, ads with the highest cost per action among competitors are displayed to users, then in descending order. You can choose a bid from the recommended ones: the platform will offer several options and highlight the best one. This is how the VKontakte advertising auction is structured. Therefore, do not save too much, otherwise you risk being the last on this unofficial list.

The forecast may change already during the budget spinning and ad display process. It depends on the statistics and popularity of your ad. After the launch, you can also adjust the price and see new values ​​in the forecaster. This will help make the ad more effective and distribute the budget rationally.