SEO vs SEM: What are the differences?

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Knowing both makes it easier to appreciate the differences and similarities they may have that enrich multiple Digital Marketing strategies .

Point by point, we are going to explain the differences:

Costs
As a manager or entrepreneur, one of your first concerns when implementing belarus telegram data various marketing initiatives is, precisely, how much it will cost you to execute them, right?

Well, the SEO vs SEM relationship in this aspect is very clear: the first is substantially less expensive than the second.

This doesn't mean that SEO doesn't require investments to get it up and running, but for SEM campaigns, costs are present from day zero; whereas for SEO, effort, time and patience come first, and then the budget.

SEO is a medium-long term strategy, so, except for some maintenance costs, it is practically free. In SEM you will have to pay for each click on your ads.

Place
Ads created in Google Ads are almost automatically positioned at the top of the SERP, while organic results at the top are displayed below them.

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