Companies must redefine the

[sumaiyakhatun29]

elements that influence customer value perception to differentiate themselves. To establish a new value curve, businesses can use the Four-Action Framework, which consists of the Eliminate-Reduce-Raise-Create matrix. Companies can break free from traditional market boundaries by answering critical questions about these actions and offering something unique. Eliminate: what features have been used as competitive resources for a while but can already be eliminated (reducing costs)? Reduce: What features have been developed just to face competition, but are no longer completely necessary and may be reduced? Raise: what features can be raised over the current standard (product, price, service, quality, etc.


)? Create: what features have never been used as competitive buy uganda whatsapp number database resources but are already in time to be created, thus producing a new market? Blue Ocean Strategy Differential Value Examples of businesses that are in the Blue Ocean Cirque du Soleil: While most circuses traditionally focus on clowns and animal acts, catering mainly to children, this Canadian company from the 1980s revolutionized the modern circus. Cirque du Soleil hired some of the world’s top performers and created a sophisticated show featuring acrobatics and unique attractions, unlike conventional circuses.


This allowed the company to raise ticket prices and appeal to a more adult audience. National Youth Orchestra of Iraq (NYOI): The NYOI broke away from the traditional approach of focusing on European works of technical excellence and instead embraced Iraq’s rich musical heritage. The orchestra now features young musicians from diverse ethnic and religious backgrounds across the country, performing music rooted in their culture without relying on expensive conductors or soloists. iTunes: Apple introduced iTunes as a groundbreaking platform for buying and selling music.