His purpose was to modernize

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the movie industry, by changing spectators’ experience, through a subscription business model that would attract crowds to American theaters. The initial business model was quite simple: The subscribers would pay monthly fees between $29 and $34, according to their locations, to be entitled to watch a movie (2D) per day of the current month. Before its bankruptcy, the subscription plans were divided into three options, and their prices depended on the subscriber’s city: $10 to $15: selected movies at specific times; $15 to $20: any 2D movie, anytime; $20 to $25: unlimited access and some IMAX, 3D, and similar option included.


When the user subscribed, they would receive a MasterCard, uganda whatsapp fan linked to their account and operated via smartphone. When the subscriber was 45 meters away from a movie theater, they could check the sessions available on their cell phone application, load the ticket price on their card and buy it at the ticket office as if using any debit or credit card. Nevertheless, if the idea seemed promising, its history didn’t prove to be. A brief history of MoviePass The subscription service trial was released in San Francisco city and quickly reached 20,000 users.


However, MoviePass hadn’t worked out all the details with the major movie theater chains until the time of launch. For this reason, movie theaters rejected MoviePass’s users, causing significant discomfort right away. The next year, 2012, a new version of the service was launched, but it kept being ignored by major American movie theater networks, such as AMC. But this rejection didn’t last more than two years. In 2014, due to the drop in the number of regular customers, the networks had to throw in the towel, and embrace MoviePass subscribers as their new audience.