Your online business may not be as big as the e-commerce giants , but you can still take inspiration from their automated email marketing strategy .
Offer a Personalized Online Experience
Today, only about 39% of online retailers follow Amazon’s lead and send personalized email marketing campaigns . But suggested content – related purchases – is essential to your business. Your customers expect it.
Sending messages that include tips based on purchasing habits paves the way for cross-selling opportunities . Not only does this increase the relevance of your message, it also increases the average value per order.
Customers are not fans of generic promotions that are not linked to their individual preferences. They expect brands to offer them a personalized online experience .
e-commerce template
Take advantage of every opportunity
Think about all the transactional emails you send: reminders chief vp operations email lists to complete a registration; emails to change a password; confirmations once the product has shipped. Why not take advantage of these opportunities to encourage users to return to your e-commerce site?
You don't need to create longer newsletters or fill them with ads. Simply prepare a header containing a brand logo and a brief description of an ongoing promotion . When users click on it, they will be able to learn about a deal and all the related items on sale.
Or it could contain a section that lists items that the user has abandoned in the cart without making it to the checkout process. This reminder will help you recover more orders .
autoresponder
The promotion period can also be highlighted with a widget on the website or in the footer of the newsletter . Or you can use a special graphic in all emails sent before or during the “hot” days.
For example, if you plan to participate in Black Friday 2019, which takes place on November 29 , you should start now! Cyber Monday, which is geared towards electronics consumers, continues on December 2.
Reward Loyalty
If your e-commerce site already has a loyal customer base, treat them with particular care . Just look at what Amazon does with Prime, offering users a channel to unique deals .
This is also a great message to put on your social media while growing your member base. A promotional period is a great opportunity to launch a campaign to sign up new users. Use the campaign to highlight the benefits of signing up .
Freebies are always attractive! Offering a sample or something for free can motivate users to sign up and spend more time on your site .
Once the purchase is complete, you can also send the customer an email asking for feedback on the product or service. This highlights the company's dedication to each user.
How does it work?
This post focuses on automated emails , messages triggered by segments of email addresses from contact lists.
Emailchef is the ideal platform to put these advanced automation solutions into practice . The platform is fully integrated with the most popular e-commerce services , including Prestashop, Magento, and WooCommerce.
