Interview with David Olivares on Onda Cero about the future of digital marketing

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Article updated 1 year ago by NewsMDirector
Interview with David Olivares on Onda Cero

Last Tuesday, December 6, David Olivares, general manager of MDirector, attended the program “Madrid en la onda” presented by Pepa Gea, producer and editor of the wellness blog 30ytantos on Onda Cero.

During the interview, several current topics were touched upon, such as azerbaijan whatsapp number data Internet privacy and personalized advertising, as well as the future of digital marketing and the path it is taking.

TABLE OF CONTENTS
Do you read all the privacy policies that you agree to?
Let's dream about the future of marketing
Do you read all the privacy policies that you agree to?
One of the issues that concerns users is the amount of information about them that appears on the Internet and how companies obtain access to all this data.

“ We are leaving our data and accepting that information about our behaviour is collected on any platform practically everywhere , in order to improve our user experience,” says David Olivares about the information that the Internet collects from users.

The director of MDirector reminds us in the interview that “When we use specific platforms like Google and we are browsing logged in with our Gmail and we are on Facebook, in the end we are sharing a lot of information that is obviously later used for other things ”

Let's dream about the future of marketing
“ Online marketing can become whatever we want it to be. Marketing has always talked about one-to-one , where in an ideal world we would be able to communicate with a potential client, showing them exactly what they need at the right time and being as non-intrusive as possible. Now we are in an intermediate process because there are many companies that do not make proper use of technology” comments David Olivares about his perception of the digital world.

Do you want to listen to the full interview with David Olivares on Onda Cero? Here is the podcast.