Use double subscriptions

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A double opt-in is when you send an email to the subscriber to confirm their interest in joining your list. After they have clicked the confirmation link in the email you sent, they will be added to your list.

Using double opt-in forms will help improve the quality of your leads.

If you want to reduce your malaysia mobile phone numbers database unsubscribe rates, double opt-ins are also your best option. Double opt-ins help reduce unsubscribe rates because they help validate consent.

Sometimes people don't realize that they agreed to receive promotional emails when they gave you their email address. They may simply have wanted to get their hands on the promotion you're offering. Or maybe, for some reason, they just thought they needed to enter their email address to access your blog.

For example, if you run an online course platform , a student may have opted in to receive promotional emails to get a discount. However, they may not be willing to receive emails from you after that. A double opt-in ensures that they know they are signing up to receive promotional material from you.

If you ask them to confirm their subscription, you’ll know for sure that your marketing emails are welcome in your subscribers’ inboxes. According to GetResponse , that’s precisely why double opt-in email lists generate twice as many clicks as single opt-in email lists.