Little by little he told you things about himself:

[khatunhumaira]

His searches, the pages of the site he liked the most, the products he browsed, the ones he left in the cart . In the end he was convinced and purchased. From a simple Lead he became a Customer. In doing so, he provided you with other data: personal and billing data, of course, but also an implicit declaration on what he may need in the future and on the purchasing methods he prefers. He has already spent time and money to be with you and you have spent energy and budget to convert him from a lead to a customer.


And now you think you will let him go like this or treat him like one of the many? No, I would say absolutely not . Continue to provide useful and valuable content using newsletters, inbox chat, text messages, social media brazil whatsapp number data podcasts, webinars, etc. What content will be useful in this post-sale phase? Here are some examples to define an effective content marketing strategy: The promotions , possibly linked to the products or services that you have purchased or that may be suitable for you; Stories from inside your company, your vision, your values . For example, stories of satisfied customers, or charitable initiatives, or content aimed at branding.


Keep this in mind: customers often choose your brand and become attached to it because they share your values ​​and feel part of something; On social media, try to publish content to build a community of users , especially involving people who have already purchased from you. They will be your influencers, your focus groups and your buffers in case of crisis; The most useful content for customers, such as guides, webinars or videos on how to use the purchased product or service. Remember that the tone of voice, that is, the way you write your content, is also fundamental.