Data analysis and monitoring

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Learn more about the interaction between CRM Platform and Marketing Automation here !

Evaluating the progress of a marketing strategy and its performance is a fundamental step. It is a tool that helps companies obtain detailed information on the results obtained in ongoing campaigns.

Furthermore, by monitoring the progress, it is possible to make guatemala telegram lead improvements or changes to the strategy , so as to correct any errors. This allows the creation of better optimized campaigns, achieving a higher conversion rate and, consequently, greater profits.


A decisive step to bring your business to success
Businesses need to leverage marketing automation tools. This will help them gain significant advantages in their industry.

The data speaks for itself: almost 50% of marketers currently use at least one marketing automation software. This makes it clear how this trend will only grow in the coming years, especially considering the great development that Artificial Intelligence is having.

Of course, human intervention is always crucial. Automation can become an effective tool if chosen wisely by an expert. This must evaluate the one that best suits the characteristics of the company, taking into account the available budget.

At Eclettica-Akura we have chosen HubSpot as our marketing automation platform and CRM software and have become its Solutions Provider .
If you want a free consultation or to organize a demo, contact us!

Demographic information : that is, age, gender, marital status, place of origin, etc.; it is necessary to understand what traits actual customers have in common, in order to understand which leads to focus on;
professional information : this information must be requested on the contact forms and modules, in order to obtain the relevant data. In the case of the B2B market, this information will be used to understand which company we wish to work with, selecting only the ideal clients who are part of those specific work contexts;
online behavior : we can understand how much leads are really interested in our product, service or brand by observing their clicks and comments left online or on social media; on our website or blog, however, we can take note of the pages visited, the contents actually downloaded and which of these contributed to the conversion;
Lead interaction with our emails says a lot: their relative opening and clicks on the contents denote a user's predisposition to conversion, while cancellations or archiving as spam, instead, advise us to abandon them because they are not interested.