3. Clicking on a product recommendation

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Conversion optimization tip: You can encourage users to join your email marketing list by using your ebook as a lead magnet on a blog post.


If a user takes the step of clicking on product recommendations, this shows that they’re actively looking for options on your site.

This is one example of a micro conversion that shows that a user is very close to a macro conversion (making a purchase).

Conversion optimization tip: If spain email list you find that your users are rarely clicking on your product recommendations, it’s a good idea to personalize your recommendations using a conversion rate optimization tool like OptiMonk.



4. Adding a product to their wish list
A wish list is a way for customers to save items that they’re interested in for future visits. This type of micro conversion indicates that a potential customer has found an item they’re really interested in. Generally, customers can add items to their wish list from the product page.

Conversion optimization tip: You can transform a micro conversion like this into a macro conversion by sending follow-up emails to customers who have added items to their wish lists.