In Brazil and other parts of the world, the date has taken on another purpose. Nowadays, people take advantage of the day not only to buy products but also to hire services.
In 2021, the event will take place on November 26th. Continue reading and check out the best tips for being a success on Black Friday at gyms.
1. Create an online showcase of your services
For a person to be interested in enrolling in a gym, they must first of all be familiar with the company's work.
Therefore, it is essential to take great care when publishing the services that your gym offers.
The SCA System has the functionality of the product austria business fax list showcase , which allows you to get to know your target audience and discover which products are the best-selling.
Knowing what these strengths are, you can focus on the differentiators that your business has . Also highlight the quality of your equipment and the training of your team.
2. Prepare your structure and your team
The gym tends to be much busier on Black Friday, whether in person at reception or over the phone.
Knowing this increase in demand, it is possible to prepare your team to offer quality service to everyone who seeks any form of contact.
Employees, especially those working at reception, must be able to explain how promotions work and what must be done to close the contract.
3. Publicize the actions in advance
Lack of planning is one of the main mistakes that can lead to a Black Friday campaign in gyms not generating the expected results.
It is very interesting to create some suspense and start the actions by simply indicating that your gym will be one of the companies that will participate in Black Friday.
However, it is crucial that all of this is done well in advance, so that your entire audience has time to access the campaigns before the day arrives.
Create two schedules , one for the gym's physical space and another to circulate on social media .
At the gym, put up banners and flyers indicating that there will be special conditions. On online platforms, make frequent posts to attract attention.
4. Look for partnerships
Partnerships, when well structured, become great allies for the success of an establishment on Black Friday in gyms.
You can look for areas related to gyms and think about the possibility of offering gifts or promotional kits.
Generally, people who go to gyms are looking to have healthier eating habits.
One tip would be to partner with stores that sell these types of fitness products. You could offer discount vouchers or loyalty cards, for example.
5. Offer real discounts
In consumer protection agencies, the most common complaint regarding Black Friday is misleading advertising.
Sometimes companies increase the prices of products a lot a few weeks before the date and then return them to the original price, without a discount.
This practice drives away customers and undermines the credibility of your business. Therefore, try to offer attractive and significant discounts.
Evaluate what attracts your audience and invest in packages that meet those needs and desires.
6. Make payment methods more flexible
Various sectors of business take advantage of Black Friday to increase their sales, so it is very common for a person to take advantage of several promotions on the same day.
The expectation for 2021 is that Black Friday sales will have the same growth as the previous year.
It is very important to take this into consideration as many customers may end up spending a large amount of money at once.
To prevent this from being the reason a new student does not enroll, make payment terms more flexible.
Offer interest-free installment terms and consider discounts for cash or PIX payments.
7. Create special plans for new students
Black Friday at gyms is the best opportunity to attract new members. To attract this audience, offer exclusive conditions.
Discounts may be offered on the first monthly payments or even free for the first month.
The same idea applies to annual plans. For example, you can guarantee that on Black Friday at gyms, students who sign up for a 12-month plan will only pay the price for 10 months.
8. Run promotions for those who are already enrolled
Student retention is just as important as acquiring new students. One way to keep your students motivated is to offer plan renewals with good discounts.
This way, in addition to giving students the advantage of being at your gym, you also ensure that they stay for a longer period of time.
Another interesting proposal is to reduce the monthly fee for those students who bring friends or colleagues to re-enroll.
9. Create a sense of urgency
One of the main factors that makes Black Friday a success at gyms is the expectation it creates for the event.
Black Friday only happens once a year, and it is very important to emphasize that the campaign promotions are only valid for that specific period.
Show that the discounts on November 26th, the date of Black Friday 2021, are exclusive to the date, and that you must be urgent to close the contract to take advantage of the promotion.
Students know that offers are only valid for 24 hours, so they must make decisions more quickly.
10. Monitor your results
On Black Friday at gyms, it is essential to monitor customer service and sales.
If there is any failure, it can be repaired quickly with the help of gym management software .
If there are areas that could be improved, there are ways to optimize them. The team can schedule additional promotions and send out messages.
Did you like our tips for rocking Black Friday at the gym? Follow our blog and check out other content that may interest you.
