2. Data-backed decisions you can feel confident about

[Shakil1984]

The fact that A/B testing is the second most popular CRO method shows just how much good it can do.

Here are just some of the benefits you’ll see if you do A/B testing:

1. A better understanding of your website visitors
Running A/B tests helps you gain a deeper understanding of what your target audience wants through their behavior on your website. This knowledge will help you optimize your future marketing campaigns.

By split-testing different elements on your web page, you can also determine which design, copy, and layout elements work best for your web traffic.

Relying on gut feelings might be a new zealand email list risk worth taking when deciding between pizza flavors to try out… but it’s most certainly NOT the best approach when you’re deciding how best to invest a tight marketing budget!

With A/B testing, you can make data-driven decisions based on customer behavior, which is just all-around smart.

3. Improved conversion rates
One of the most compelling reasons to conduct a split test is the potential for significant improvements in conversion rates.

A prime example of this is the case of Obvi. They increased conversion rates on a Black Friday popup by 36% in just one week! Pretty incredible that making a simple tweak boosted conversions by that much, right?

By determining statistical significance and analyzing test results, you can make informed decisions on marketing strategies and optimize your landing pages for more conversions.