The Best Abandoned Cart Coupon Code Ideas for Ecommerce Stores

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After a split testing period that lasted one month, they found that the conversational popup converted at a 15.38% higher rate than the classic welcome popup.

A/B testing example
To compare the results of two different types of campaigns, you’ll need to use OptiMonk’s Multi-Campaign A/B Test feature.

OptiMonk Experiments Feature
If you’d like to learn more about Multi-Campaign A/B Test, check out this explainer video:


6. A/B test different triggers
When your campaigns appear can be laos email list just as important as what they say. If you’re not sure whether to use an exit-intent trigger, a scroll-based trigger, or a time-based trigger for a campaign, you can easily find out with OptiMonk’s Multi-Campaign A/B Test feature.

For example, you could test whether your email newsletter popup performs better by:

Showing the popup 5 seconds after website visitors land on your site, or
Showing a teaser after 5 seconds and showing the popup on exit intent
You might find that you generate more leads with a campaign that takes longer to show up, or maybe the attention-grabbing power of an unexpected popup works better.

OptiMonk experiments feature
7. A/B test the headlines of your landing pages
One of the most common AB testing ideas is to test headlines on your landing pages. (You can do this by using OptiMonk’s Embedded Content and Variant A/B Testing features.)