For those who are just starting out in the digital market and need to boost their sales, it is essential to consider as many strategies as possible to increase the level of knowledge of their audience. With content marketing, it is possible to create tools to enhance the results of your business in the medium and long term. We can mention email marketing as a classic example that still generates positive results.
The biggest mistake many new entrepreneurs make is thinking that digital marketing doesn’t generate good results. However, few are willing to create lasting strategies. Depending on your product or service, your customer’s decision-making time may take months or even years. For example, when buying a property, this customer’s purchasing journey can take up to a decade. Therefore, it is important to be patient and consistent.
But how does content marketing work? Is it possible to generate good results using this technique? These are some of the main questions when it comes to generating valuable content on digital channels. With this in mind, we have prepared this article so that you can understand once and for all how to boost your sales by creating content that adds value to the lives of your potential customers.
What is content marketing?
In an increasingly competitive world, it is essential to create strategies that can differentiate yourself from the competition. Whether in text, video, infographic format, etc. When content truly adds to the customer experience, the sale will simply be a natural process that will occur in the right time frame.
In the midst of this reality, we can define the concept of content marketing as a digital marketing strategy that involves the creation and distribution of relevant, valuable and attractive content to attract, engage and retain a specific target audience. The main objective of this approach is to provide useful, educational, inspiring or entertaining information to the audience rather than simply promoting products or services.
Another common question for those who are starting out in digital marketing is how the results will be achieved. Some people expect immediate sales, others want to capture leads and others just want to highlight their brand through branding work. There is no right or wrong. It all depends on your central focus and how you will use content marketing to achieve your defined goals.
One of the main advantages of content marketing is that, instead of interrupting consumers with intrusive ads, this strategy seeks to attract people's attention through australia business fax list content that is actually relevant to them and solves their problems. This article from Rocket Content explains the concept in detail, check it out.
As previously mentioned, the content created can take many forms, such as blog articles, infographics, videos, e-books, guides, webinars, podcasts, among other formats. These materials are usually shared on the company's digital channels, such as its website, blog, and social media, allowing them to reach a wider audience.
Target audience: the key to digital marketing
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Photo: Unsplash – Kenny Eliason
It is practically impossible to think about content marketing strategies without first considering the target audience. After all, this is the key element for strategies. Therefore, it is crucial to have an understanding of your audience. If you are looking to sell more online, it is essential to study your target audience and create persuasive strategies to directly address the main objections of your potential customer.
We can also highlight that one of the main advantages of content marketing is its ability to attract new customers organically . By offering useful information and solutions to common problems, companies become references in the subject, attracting consumers interested in learning more about their products or services. For those who are just starting out and do not have a set budget for paid ads, it is important to invest in organic traffic as a way to generate qualified customers for your business. The article on the Neil Patel website explains more about what organic traffic is.
Consistency is another issue that must always be present in digital marketing strategies . After all, it is almost impossible to achieve results overnight with content marketing strategies. Remember: creating consistent content keeps the brand present in the minds of customers, increasing loyalty and encouraging recommendations to other potential consumers.
Another point worth mentioning is customer service. There is no point in offering the best deal, product or service if your customer service is poor. The public is always paying attention to customer service. This is a basic tool for those looking to undertake strategically in digital channels. Do not see customer service as an extra cost for your business. It is essential to think of it as an investment that will generate positive results in the medium and long term. Check out our article on the best techniques to highlight your brand .
The importance of social networks
Social media plays a fundamental role when it comes to content marketing. According to a survey conducted by Comscore and published in Forbes , Brazil is the third country that consumes the most content through social media. Therefore, being present on the main digital channels is essential to generate authority and consequently attract potential customers.
Companies in general can share their content on social media, interact with the public, create discussions and monitor customer feedback. In addition, the possibility of sharing allows the reach of content to be extended even further, reaching people who might not otherwise know the brand.
It is worth remembering that social media is not just about Instagram. Another common mistake among beginners is to think that just having an Instagram profile will be enough. It is interesting to explore other channels, such as Pinterest, Twitter, Telegram, WhatsApp, etc. to promote your products or services. The more present you are, the more chances you will have of converting new audiences. This is a basic theory in digital marketing. Buying organic followers is a strategy widely used at the moment by those who are starting out and can be an interesting solution.
Knowing how to position yourself is another element that should never be overlooked. Market positioning is the image that a company wants to project in the minds of consumers . It is important to understand the brand's identity, its values, and how it differentiates itself from its competitors. By positioning yourself correctly, you will be able to attract customers who identify with your business's proposal, resulting in a stronger and more lasting relationship.
Content Marketing: 10 Strategies That Generate Results
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Photo: Unsplash – Hamza Nouasria
Now that you’re familiar with the concept of content marketing and how it can impact your potential customer’s choices, it’s time to learn about 10 strategies that generate good results. Let’s learn a little more about each of them.
Blogs and articles : Blogs and articles are the foundation of content marketing. With a well-structured blog, a company can create and publish relevant and up-to-date content on topics related to its niche. Articles can address common issues faced by the target audience, provide solutions, tips, tutorials and reviews, among other relevant topics. By creating consistent content for the blog, the company also demonstrates knowledge and authority in its field, attracting readers who are looking for valuable information. It is worth noting that search engines value websites with relevant content and tend to rank them higher in search results, which increases brand visibility.
Infographics : Infographics are an effective and visual way to convey complex information or statistics in a clear and engaging way. They combine text, charts, illustrations, and icons to create a visual representation of data or concepts. Infographics are shareable and, when done well, tend to attract attention on social media and other online channels. They are especially useful for explaining processes, presenting statistics and comparisons, and providing summaries of dense information. By creating infographics, a company can make content more engaging and accessible to a wider audience.
Video content : Videos have become one of the most popular forms of online content. They can be used for a variety of purposes, including tutorials, product demonstrations, interviews, storytelling, entertainment, and more. Video content is highly engaging and can be shared on social media, increasing brand visibility. Additionally, with the growing popularity of platforms like YouTube and TikTok, videos have become a powerful way to reach a younger, more diverse audience.
E-books : Offering free e-books and guides is an effective strategy for attracting qualified leads and demonstrating your company’s expertise on a specific topic. E-books are longer, more in-depth materials that are typically downloaded in exchange for the lead’s contact information. This lead generation strategy allows your company to provide value to your audience, build trust, and create lasting relationships. Additionally, e-books can be shared across multiple channels, increasing brand exposure.
Webinars : Webinars are live online seminars or workshops that allow a company to interact directly with its audience. This strategy is valuable for providing educational and interactive content, answering questions in real time, and demonstrating subject matter authority. It is also an effective way to generate leads, as participants are usually required to register in advance by providing their contact information. Additionally, recorded webinars can be made available at a later date to reach a wider audience.
Podcasts : Podcasts have grown in popularity and have become a great form of content to consume on the go. Creating a podcast can allow a business to reach a wider audience and build a close relationship with listeners. Podcasts can cover a variety of topics relevant to the target audience, feature interviews with industry experts, tell stories, or discuss trends and news. By creating content in podcast format, a business can stand out in an increasingly competitive market.
Social Media : As we’ve seen above, social media is an essential part of content marketing because it provides a platform to share content created on other channels and interact directly with your audience. By sharing blog content, infographics, videos, webinars, and podcasts on social media, your business can reach a wider audience and increase engagement. Plus, social media is a great way to get feedback from customers and build stronger relationships .
Email Marketing : Email marketing is a powerful strategy for nurturing leads and keeping your customer base engaged. Through personalized emails and newsletters, your business can share exclusive content, updates, special offers, and relevant information with your audience. This approach helps keep your business top of mind and encourages engagement with your content. It’s important to segment your email lists based on customer preferences and behaviors to deliver more relevant and personalized content.
Guest Posting : Contributing as a guest author to other relevant blogs or websites is a great way to increase brand visibility, reach new audiences, and build your company’s authority. By writing quality articles for other respected blogs in your industry, your company can establish credibility and drive quality traffic to your own website. It’s important to choose blogs or websites that have an audience that aligns with your company’s target audience for best results.
SEO Techniques : Search engine optimization (SEO) is essential to ensure that your company's content is found by users when they are searching for information related to your niche. SEO involves using relevant keywords, compelling titles and descriptions, optimized content structure, internal and external links, among other practices, to increase the visibility of your content in search results. By applying SEO strategies to all content created, your company can improve its positioning in search engines, increase organic traffic, and reach a wider audience. This article from Review Comunicação explains in detail the importance of SEO.
It is always important to emphasize that there is no such thing as a best or worst strategy. If you are willing to grow in the digital market , it is essential to explore the techniques explained here as much as possible. You will only get good results if you put your ideas into practice. Theory is essential, but practice is what will make the biggest difference to your business. Therefore, we want you to put it into action! Go to the battlefield! That is where business really happens.
Pros and Cons of Content Marketing
Like any other strategy, content marketing also has some negative aspects. For those who are still unsure about how to get started, we have prepared the main positive and negative aspects.
Positive Points :
Organic attraction : Content Marketing attracts customers organically, without relying on paid ads.
Authority and credibility : Valuable content helps establish the company as an authority in its market niche.
Engagement and interactivity : The strategy allows direct interactions with the public, strengthening relationships with customers.
Negative Points :
Long-term results: Content marketing can take some time to generate significant results. If you want immediate results or don’t have the patience, content marketing may not be the best solution for you right now.
Need for consistency : It is essential to maintain a constant production of content to be successful with the strategy.
Is it worth investing in content marketing?
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Photo: Unsplash – Kenny Eliason
As we have seen, content marketing is one of the main strategies for attracting and retaining new customers. It is one of the most widely used techniques today and tends to generate positive results in the medium and long term.
If you really want to become a reference in the digital market, content marketing can be an effective strategy. This is because you will be able to attract qualified customers at the right time. However, you need to be patient and focused on your communication and marketing plan.
Also remember that one of the main goals of content marketing is to build a solid relationship with your audience by providing useful information and solutions to their problems, rather than simply promoting your products or services.
