Know your audience

[asikurrahman]

But let's take a step back. Before we rocket off with creativity, we need a bit of strategy.


Do an empathy exercise, put yourself in your customer's shoes. Try to understand who your target is, what needs they have and how your product/service can help them.

Analyze competitors

Studying your competitors is essential to finding your point of austria telegram phone numbers differentiation. Identify what makes them unique and look for opportunities to position yourself differently.

Define your mission

Your company's mission should reflect your core values ​​and what you want to achieve. A clear mission helps guide all business decisions and create a sense of purpose.

Create a brand name and register it as a trademark

Is your start-up a reality with a high content of innovation? Disruptive, as they say today? Take advantage of this to create a memorable brand name. Don't be afraid to use a funny tone of voice, to create a name that touches the chords of emotion. It will certainly be better than a mysterious acronym, an unpronounceable sequence of letters or a brilliant name, but understandable only to you.

Naming is a relatively simple, yet highly impactful, tool for building a unique and distinctive brand image that positions you as a novelty in your market.

Don't forget to choose a brand name that can be registered as a trademark : it's an investment that will pay off in the future, and above all, it will protect you from the risk of someone copying your idea... and also your brand.

Develop a brand voice

Your brand personality must be consistent and recognizable. Decide on the tone and communication style that best represents your company and use it in all communications.

Create a logo and visual identity

Your logo is the face of your brand. Choose colors, fonts, and designs that reflect your identity and are easily recognizable.