If you’ve been managing marketing for your company for a few years, you likely have a good idea of which marketing channels bring you the most success. While you’ll want to continue tactics that are successful, it is also a good habit to try new things when it makes sense for your business. Relatively new tactics such as IP targeting and geofencing can help you reach your audience with different targeting strategies than some of the more popular digital channels, such as Google Ads and Facebook, are able to offer. Make it a goal to try at least one new marketing tactic this year and make sure you’re able to track your results to see if it works for your business.
Find ways to include video marketing
Video marketing is definitely here to stay, so if you haven’t taken the time to incorporate it into your marketing strategy you’re missing out on a lot of potential traffic. According to a recent Forbes article, video is predicted to account for 82% of global internet traffic by the year 2021 (now only two years away). A study by Animoto also showed a higher likelihood of consumers tunisia code number mobile making a purchase after watching a branded video on Facebook. The key to making your video marketing successful is to ensure your video is engaging, relevant, and mobile friendly (notice we didn’t say it has to be super high quality). Your video marketing strategy could include using Facebook live videos at company events or to show behind-the-scenes footage, or creating short demos of a your products to let people know what to expect from your brand. In 2019, make it a priority to try video as a part of your ongoing marketing strategy–you’ll be surprised how easily you can work it into your existing plan.
Get personal (to an extent)
We all know that some companies have gotten too personal in the past year, and we definitely don’t advocate for that. However, there are ways that you can personalize your content to make it more relevant to your followers. Contrary to what you may think, there are plenty of low-complexity options to try out, like segmenting your email lists, automating email campaigns with demographic targeting, or using Twitter Lists or Facebook targeting to share updates. Some of these options may take a bit of time to set up, but automation will save you plenty of time in the long run and will make it easy for you to continue your good habits throughout the year.
The new year is always a good time to start making new habits–and when it comes to marketing, these are just a few habits that we recommend to get your business on the right track. If you’d like to learn more about implementing any of these strategies, whether it’s video marketing, IP targeting, or social media management, we’d love to get together with you and strategize for 2019. Plus, your 30-minute co
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