The report should look a little something like this:

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Hit ‘Save’. Event details will now begin to populate on the ‘Realtime’ events tab under ‘Reports’, as you receive form submissions. You can test this by submitting forms in a separate tab and viewing the Realtime tab, or by navigating to ‘Admin’ and ‘DebugView’.

NB: Remember that if you have excluded your IP from GA4 tracking, your activity will not show in the Realtime section!

If you would like to see parameters for all events historically, you will need to create a custom exploration and don’t worry, I’m going to show you how to do that too.

Step 6: Create a custom exploration in GA4
In GA4, head to the ‘Explore’ tab on the left-hand menu.

Click on ‘+Blank’ to start a new exploration.
On the ‘Variables’ tab, click the ‘+’ symbol to add the following details by ‘Import’:
Screenshot of GA4 variables

Screenshot of Variables details in GA4

On the ‘Settings’ tab, enter the following highlighted rows and values:
Screenshot of Settings Tab in GA4


Exploration report in GA4

Your exploration report will autosave, so you can jump into it at any time.

Congrats! You have now successfully set up Pardot form tracking in dominican republic phone numbers Google Analytics (GA4), using Google Tag Manager. We appreciate this guide is pretty technical and may be overwhelming at first (code = scary for many!) but with a bit of practice, any marketer can pick it up.

If you do get stuck when setting up your form tracking in Google Analytics, or with any other aspect of Pardot or Marketing Cloud, send a message to the MarCloud team and we’ll do our best to help get it sorted.